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My story

Before launching Ripple Effect, I️ spent more than six years managing social media pages for a variety of clients from candidates and lawmakers to news outlets and local businesses. 

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In all my roles, I️ have been a writer, content creator, marketer and leader -- effectively putting my convergence journalism degree from the University of Missouri to work wherever I️ go.

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At WTHR, I spearheaded the rebirth of the station’s TikTok and grew its following by 12,000% in a year. In one year at KRCG, I boosted video views by 100 million. 

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My background in politics, savvy video editing skills and ability to create aesthetically pleasing and informative graphics has helped clients in much smaller markets see grand success. 

 

One such client is a law firm in northeast Indiana that saw a 40% increase in engagement in our first month of working together. 

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